Building your TikTok channel with UGC
What is a better choice to start off your channel than UGC assets ?
IKEA is a place to call home, furnish your home, personalize your home and almost everybody is familiar with IKEA. Just their German TikTok Account was not yet started but with the work of their close partner the Publicis Groupe they are about to change it.
The team at Publicis was on a mission to get their message out to the TikTok crowd and what better place to start than UGC? They needed high-quality, authentic content, and they needed it fast. Theoretically, their marketing team could have internalized all processes in creative strategy, briefing, creator sourcing (including dealing with all usage rights, quotes, and payroll), production, and post-production. But there’s no fun in that. In fact, it’s a rather painful process for brands to internalize all these processes.
Enter takle.io – takle.io is an external tool for brands like IKEA to bring their vision of top-performing marketing to life. Marketers at IKEA wanted to spread the IKEA feeling on TikTok. They briefed their idea and wanted creators similar to their customers profile to bring this brief to life.
Randy, Claudio, Dunja, Linnea, and many more from the takle.io Creator Network were equally interested in this project and had faith in her abilities to deliver the all-important USPs. Via their App, they applied for the job and were all smiles when IKEA reciprocated interest when selecting their creator for the project.
And, just like that, a match was made in heaven. All Creators got the content to Publicis and IKEA, and within a matter of days, they rated five-stars for the quality, quick turnaround, and price too were ready to start promoting it on their socials!
And their channel – is growing every week.