Building your TikTok channel with UGC
What is a better choice to start off your channel than UGC assets ?

IKEA is a place to call home, furnish your home, personalize your home and almost everybody is familiar with IKEA. Just their German TikTok Account was not yet started but with the work of their close partner the Publicis Groupe they are about to change it.

The team at Publicis was on a mission to get their message out to the TikTok crowd and what better place to start than UGC? They needed high-quality, authentic content, and they needed it fast. Theoretically, their marketing team could have internalized all processes in creative strategy, briefing, creator sourcing (including dealing with all usage rights, quotes, and payroll), production, and post-production. But there’s no fun in that. In fact, it’s a rather painful process for brands to internalize all these processes.

Enter takle.io – takle.io is an external tool for brands like IKEA to bring their vision of top-performing marketing to life. Marketers at IKEA wanted to spread the IKEA feeling on TikTok. They briefed their idea and wanted creators similar to their customers profile to bring this brief to life.

Randy, Claudio, Dunja, Linnea, and many more from the takle.io Creator Network were equally interested in this project and had faith in her abilities to deliver the all-important USPs. Via their App, they applied for the job and were all smiles when IKEA reciprocated interest when selecting their creator for the project.

And, just like that, a match was made in heaven. All Creators got the content to Publicis and IKEA, and within a matter of days, they rated five-stars for the quality, quick turnaround, and price too were ready to start promoting it on their socials!
And their channel – is growing every week.

How A/B Testing Hooks Boosts Ad Performance
Any early adopter of UGC knows that the difference between a viral video and one that needs to be forgotten about is all in the hook. Here’s how Yolola, a fresh dog food producer, hacked their performance by A/B testing various hooks and seeing varied performances across the content!

The UGC industry is composed of early adopters, trendsetters, carbon copiers, and latecomers, all recognizing the importance of short-form video content.

Consumer attention spans have decreased as advertisements continue to shorten in various industries. Brands are working hard to capture their target audience’s attention in seconds. Yolola, a brand dedicated to providing the freshest dog food for dog owners, understands the power of UGC in driving marketing performance. Their social media accounts showcase authentic marketing, hook testing, and powerful calls-to-action that drive conversions and sales.

Yolola approached takle.io, requesting three creators to work on the same brief, each with a different hook. We were impressed with their recognition of the power of A/B testing, which allows them to learn from their marketing strategies and innovate with data-driven solutions. Using takle.io’s diverse and vetted creator network, Yolola effortlessly matched creators, shipped products, and received content within less than 14 days.

After approving the content with the best-performing hook, Yolola optimized its future ad briefs and content. With the 100% usage rights granted through takle.io, they can reimagine, recycle, and reuse the content in various formats. With this successful collaboration, Yolola is thriving, and brands looking to produce high-quality and performing UGC should trust takle.io’s vast creator network.

How to reach your target buyer best
Once Lylu went into the market with their new tablet for elder people they need to think how to approach those who buy it: their children and grandchildren ! UGC is the way to go – not only do you receive full usage rights on the content and can reuse it you can also test variations and scripts with less costs compared to an agency or doing it on your own.

They briefed the content in a matter of minutes through our guided order flow on takle.io and within days were matched with Dunja, a content creator specializing in social media management while simultaneously filming UGC when the brand matches.

The team at Lylu promptly shipped the tablet to Dunja who, once received it, took the brief and made it a reality. Lylu received the content after one week, and though they were afforded revision requests, thought the content was just perfect!

The creative follows Dunja, who was looking how to stay in touch with her grandpa and also letting him enter the digital world she is living in. She unpacks the tablet and seamlessly dropping key product USPs. All the while, she demonstrates the product, showing how easy to use it is and preparing the meet-up with her grandpa.

The slower-paced scenes and informal tone of voice are relatable and keep viewers engaged – from her casual home to her grandpa’s couch, the ad feels real, unfiltered, and authentic.

This creative does more than just shed a positive light on Lylu
Explains the ease of use of the tablet
Initiates conversations around the accessibility of digital spaces for elder people
Provides an insight into Dunjas life and contact with her grandpa

With consumers 2.4 times more likely to view user-generated content as authentic than content created by brands/charities, the time to invest in an authenticity-driven social marketing strategy is now.

So what are you waiting for? Use Lylu as your inspiration and get producing some authentic UGC by utilizing takle.io’s diverse creator catalog and guaranteed speedy service!