How to reach your target buyer best
Once Lylu went into the market with their new tablet for elder people they need to think how to approach those who buy it: their children and grandchildren ! UGC is the way to go – not only do you receive full usage rights on the content and can reuse it you can also test variations and scripts with less costs compared to an agency or doing it on your own.
They briefed the content in a matter of minutes through our guided order flow on takle.io and within days were matched with Dunja, a content creator specializing in social media management while simultaneously filming UGC when the brand matches.
The team at Lylu promptly shipped the tablet to Dunja who, once received it, took the brief and made it a reality. Lylu received the content after one week, and though they were afforded revision requests, thought the content was just perfect!
The creative follows Dunja, who was looking how to stay in touch with her grandpa and also letting him enter the digital world she is living in. She unpacks the tablet and seamlessly dropping key product USPs. All the while, she demonstrates the product, showing how easy to use it is and preparing the meet-up with her grandpa.
The slower-paced scenes and informal tone of voice are relatable and keep viewers engaged – from her casual home to her grandpa’s couch, the ad feels real, unfiltered, and authentic.
This creative does more than just shed a positive light on Lylu
Explains the ease of use of the tablet
Initiates conversations around the accessibility of digital spaces for elder people
Provides an insight into Dunjas life and contact with her grandpa
With consumers 2.4 times more likely to view user-generated content as authentic than content created by brands/charities, the time to invest in an authenticity-driven social marketing strategy is now.
So what are you waiting for? Use Lylu as your inspiration and get producing some authentic UGC by utilizing takle.io’s diverse creator catalog and guaranteed speedy service!