How A/B Testing Hooks Boosts Ad Performance
Any early adopter of UGC knows that the difference between a viral video and one that needs to be forgotten about is all in the hook. Here’s how Yolola, a fresh dog food producer, hacked their performance by A/B testing various hooks and seeing varied performances across the content!
The UGC industry is composed of early adopters, trendsetters, carbon copiers, and latecomers, all recognizing the importance of short-form video content.
Consumer attention spans have decreased as advertisements continue to shorten in various industries. Brands are working hard to capture their target audience’s attention in seconds. Yolola, a brand dedicated to providing the freshest dog food for dog owners, understands the power of UGC in driving marketing performance. Their social media accounts showcase authentic marketing, hook testing, and powerful calls-to-action that drive conversions and sales.
Yolola approached takle.io, requesting three creators to work on the same brief, each with a different hook. We were impressed with their recognition of the power of A/B testing, which allows them to learn from their marketing strategies and innovate with data-driven solutions. Using takle.io’s diverse and vetted creator network, Yolola effortlessly matched creators, shipped products, and received content within less than 14 days.
After approving the content with the best-performing hook, Yolola optimized its future ad briefs and content. With the 100% usage rights granted through takle.io, they can reimagine, recycle, and reuse the content in various formats. With this successful collaboration, Yolola is thriving, and brands looking to produce high-quality and performing UGC should trust takle.io’s vast creator network.